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Integration with tested landing pages
Land of Lincoln Health CO-OP connected with DOJO Agency to deliver needed sales results during open enrollment in Illinois. We delivered an effective strategy, and we put 20% of our total agreement on the line in a pay-for-performance model to support their mission as a nonprofit health insurance organization. To drive results, we used keyword research and pay per click ads to test messaging in key target audiences in Chicago metro and throughout the state. These tested messages were translated to direct sales results, through messaging for local billboards and metro line trains that wrapped their select hospital networks. We delivered reliable sales results under aggressive Cost Per Acquisition goals.
