Loading...
Nonprofit Health Insurance that Dares to Listen
CLIENT
Share
Copy Link
Portfolio
TV Spot for Open Enrollment
To maximize our nonprofit budgets, we integrated TV and Cable, Radio, Digital Display, Outdoor, Live Events, Print, Sponsorships and Direct Mail. We added radio to the plan for frequency of messaging at drive-time, outdoor train wraps for brand awareness in Metro, included video and digital display on Youtube for deeper targeting. We built a story and strategy for each channel that connects to an overall theme for the season.
Radio Spot: Everyone Is Welcome
<p>00:15 [audio mp3="http://dojoagency.com/wp-content/uploads/2014/03/ORHealthCoOp-OHC-15-02R-13EveryoneIsWelcome.mp3"][/audio] </p>
Radio Spot: Dance to Your Own Beat
<p>00:30 [audio wav="http://dojoagency.com/wp-content/uploads/2014/03/ORHealthCoOp-DanceToYourOwnBeat30-MixV4.wav"][/audio]</p>
The images below showcase a year-long brand awareness campaign in the Portland metro area with the TriMet trains and busses, along with well-positioned billboards.
