Loading...
Everyone Is Welcome at the CO-OP
<a href="http://dojoagency.com/wp-content/uploads/2014/03/WK_Storyboards_1.jpg"><img class="wp-image-3025 size-full alignleft" src="http://dojoagency.com/wp-content/uploads/2014/03/WK_Storyboards_1.jpg" width="490" /></a>
Oregon's Health CO-OP must deliver on the value and promise of the Affordable Care Act. When it comes to effective marketing narrative, video seems like the perfect medium. We love this process of brand video production, to collaborate with clients to develop and produce a range of videos for ad buys, for eduction and for simple online sharing. People love to snack on bite-sized videos. In most scenarios, a video landing page will outperform flat images. We work with a range of shooters and production professionals, all experts in different styles, based on the art direction.
Welcome kits are traditionally paper versions that are mailed and costly to produce. We created an interactive New Member Kit, delivered as video and animation experiences in unique landing pages for engagement and education. We provided relevant, mandatory access and information alongside an extension of the brand experience. We scripted, created, animated, produced, directed, edited, designed, and coded 10-minutes of content for new CO-OP members.
[embed]http://vimeo.com/91001084[/embed]
It was vital to develop a connection to new members of the CO-OP, to let them know about membership advantages and the tools available. We produced short, simple, effective videos. We asked Oregon's Health CO-OP Board of Directors questions that helped showcase the CO-OP's innovative approach, authentic message and culture.
[embed]https://vimeo.com/116787992[/embed]
To leverage the assets from the ad, we also produced a variety of extended cuts with quick animation explanations for members and interested shoppers in Google and Facebook.
[embed]http://vimeo.com/67883813[/embed]
