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The Planimals Teach Plan Design in Colorado
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Reaching New Heights in Communications
Colorado HealthOP had four plan designs named Bobcat, Bear, Bison and Bighorn. Our creative team used these names as character cues to deliver "The Planimals." Character development included backgrounds, staging, frames, shading, texturing and various poses. They were an extension of our "Reaching New Heights" and "Believe It" core story brand work.
The Planimals were an instant hit throughout the organization, for members and their families. We ran a naming contest. We helped implement Planimals in numerous collateral materials for plan designs. We provided assets as templates for the internal marketing creative team to employ.
