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Reaching New Heights for Health Insurance
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Transforming Health Care. Believe It!
Colorado HealthOP is on an amazing mission to help transform health care throughout the Centennial State. Believe It! Bold, direct, textured imagery works to stand out among the standard health insurance industry's stock photos of happy smiling people. As evidence: the Reaching New Heights campaign for Colorado HealthOP's march to attract more brokers, businesses and group coverage. Insurance brokers and business owners appreciated the fresh approach, which led to a simplified process to quote and enroll. The campaign and its straight, value-based messaging worked especially well as it aligned with other mission-based nonprofit organizations. The campaign included sales tools such as PPT templates and event banners. We delivered all campaign and creative assets so that the organization's internal design team also had the ability to recreate numerous versions.
See samples below from the campaign.
