POSTED JUNE 15, 2011
FOR IMMEDIATE RELEASE
Literary Arts Appoints The Dojo Agency Its Marketing and Advertising Partner of Record
Portland, Oregon, June, 2011—Literary Arts has selected The Dojo Agency as its new marketing and advertising agency of record. Literary Arts is a recognized leader in Portland’s cultural arts community.
James Rishky, Literary Arts’ Marketing Director, said, “The Dojo Agency helped us communicate our brand vision through brilliant new collateral, so we are pleased to extend our relationship. Together we can effectively deliver on the missions of our core programs, as well as our organization’s business and brand strategies.”
The Dojo Agency was selected following a competitive review process and rigorous testing period.
Andrew Proctor, Executive Director of Literary Arts, said, “The Dojo Agency’s creative talent and understanding of our organization convinced us that they were the right partner.”
Jeffrey Selin, Executive Creative Director of The Dojo Agency, also is the Founder of Writers’ Dojo, a community space for literary artists in Portland.
Mr. Selin said, “We’re incredibly honored to be chosen by Literary Arts. For many years, we have been patrons, supporters and fans of their programs. Understanding Literary Arts’ target audience, our brand messaging and creative vision won the account.”
Gard Communications has been Literary Arts’ advertising partner and sponsor for 20 years and thought it was time to play a different role. President, Brian Gard, remains actively involved in supporting Literary Arts.
About Literary Arts
Oregonians are passionate about books. And ideas, and great writing. Literary Arts shares this passion. Our mission is to engage readers, support writers and inspire the next generation with great literature. The programs of Literary Arts include: Writers in the Schools, Oregon Book Awards & Fellowships, Portland Arts & Lectures and Delve: Readers’ Seminars. For more information please visit Literary-Arts.org.
The Dojo Agency is a full-service, boutique creative agency offering brand and creative strategy, advertising, and marketing communications in print, interactive, broadcast and outdoor. They work with local companies and recognized, national brands as strategic creative partners, showcasing the ease, access, and affordability of Portland, Oregon.
