We All Deserve True Health Brand Campaign
Building brand awareness
We developed Providence True Health brand assets, TV spot, photography and marketing campaign to help build brand awareness. We helped showcase the power of independence for those of Medicare age. The campaign ran throughout the Medicare AEP season, including radio, outdoor, print ads, and collateral. We also designed the website shown below to encourage people to share their True Health story. Later, we post-produced numerous iterations of this TV spot throughout the 2018 Medicare AEP for the Oregon and Washington markets.
Life Doesn't Come With a Blueprint
Life doesn't come with a blueprint. But how we respond to and prepare for life does. When you’re guided by values, the truth shows in every action and interaction. What guides us? Compassion. Dignity. Justice. Excellence. Integrity. These values form the path we walk as we serve the greater good. They are at the heart of everything we do, and create the foundation of True Health.
Photography art direction
For True Health photography, we worked with photo artist Andy Batt and his post production studio.
We created the photography for Providence True Health campaign print and outdoor. For this campaign, we were inspired by the rising sun in the Providence logo and considering how light is visual and how it can affect the brand experience. All the True Health imagery uses light in interesting ways to ensure that light is part of the visual identity as it is part of the logo. Outdoor photos should be saturated in light and warm. Indoor photos should shine with a glow from a window.
True Health means real people sharing a private moment. Imagery has interesting depth of field, perspective, settings, that help showcase or exemplify a vision of True Health. The campaign included three scenarios: Stand Up Paddle Boarder, Runner with Dog, and Martial Artist. A fun location scout: the martial artists were photographed here at the Dojo Agency, in our actual dojo. We used the photography throughout the Medicare AEP season like the samples below for outdoor, print, digital, social and collateral.
