Dojo helped craft and communicate LifeMap's brand message as a leader in life and auxiliary insurance products. We helped uncover LifeMap's core narrative around simplicity and usability. We worked closely with LifeMap to produce brand tools, including script, storyboards, illustrations, animations and post. Following the brand we created a complete digital experience showcasing the new brand with a fresh codebase to replace the front end of the the legacy system. Launched over a decade ago now, LifeMapCo.com was a custom build and integration within LifeMap's regulated insurance benefits system. We designed and developed the site to position LifeMap as an innovative brand with a user-friendly online experience. Functionally, the site allowed for information collection and education opportunities along with eCommerce for individual products. In addition, we coded numerous specialized versions, such as access to the benefits administration system for group admins and brokers.