Adventist Health launched a consumer-focused wellness initiative. LivingWell provides advantages like affordable access, selection of programs, location and timing of services. Adventist Health selected Dojo Agency to create the LivingWell brand and communications strategy, creative vision, identity, and brand book. The new brand had to complement the overall Adventist Health brand. In addition, we created templates and a “white label” version for customers. LivingWell is all about choice—people choosing to live a healthy lifestyle. They take responsibility for how they live, work and play. Their sense of self revolves around living life to the fullest. LivingWell gives employees the tools, encouragement and incentives to live well and maintain healthy life choices. It can improve employees’ overall health while providing support and a sense of belonging to an important organization that values its members.